Scandinavian Tobacco Group introduces La Estrella, a new premium brand crafted with top-quality long-filler tobaccos and designed to meet the needs of retailers and their customers. Meaning “The Star,” La Estrella is known for exceptional craftsmanship and carefully selected Caribbean and Central American tobaccos, offering smooth, rich, and well-balanced flavour profiles for all levels of smokers. The La Estrella Polar line—named after the North Star—features a value-priced, handmade blend using Colombian and Nicaraguan fillers, an Indonesian binder, and an Ecuadorian wrapper. Mild, attractively priced, and presented in sliding-lid boxes, Polar shines every time it’s smoked.